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Instagram's New Layout: What's Really Going On?

Writer's picture: Wicked WebWicked Web

Instagram, the platform we love and adore, is undergoing yet another transformation. Just when you think you’ve perfected your feed and captured the ultimate selfie, the app decides to shift gears once more. With the recent turmoil around TikTok, users have shifted their focus back to Instagram, eager to see what’s next.


Many users woke up recently to a new layout that has sparked conversations, primarily for all the wrong reasons. The recent change moves away from our cherished square posts and introduces a longer format that has become the talk of the town. This may be one of the most contentious modifications since the infamous algorithm flip. So, what’s really happening behind the scenes?


Eye-level view of a smartphone displaying Instagram's new layout
An example of Instagram's new long-format post layout.

The Shift to Longer Posts


If your feed feels off lately, you're certainly not alone. The change to a longer post format is a striking departure from the traditional tiled look. This shift might not seem significant initially, but it feels as mismatched as wearing plaid with stripes.


The familiar neat squares, which made designing an Instagram grid so simple and appealing, are no longer present. Instead, we now face posts that can seem chaotic and disordered. Some users have described it as a visual disruption akin to a glitch, making it hard to know if they are still within Instagram.


A survey conducted with 1,000 users found that over 70% felt the new layout compromised their browsing experience. Engagement rates on posts have also dipped, with some creators reporting a decline of up to 30% in likes and comments since the update.


What Does This Mean for Influencers and Content Creators?


For influencers, this layout change carries important implications. Many have meticulously curated their feeds to create a specific visual style. The longer format may undo that careful planning, forcing brands and creators to rethink their strategies.


Longer posts could impact engagement levels. Research shows that posts which do not appeal visually can reduce interaction. Influencers are experiencing a surge of anxiety, much like during the last algorithm update.


This shift also raises concerns about the core essence of Instagram—visually stunning imagery. As the platform seems to favor video content more, the new layout may feel like a drift away from what made Instagram so popular in the first place.


Medium shot of a popular Instagram feed showcasing long-format posts
A glimpse of an Instagram feed featuring the new layout with longer posts.

Why the Change?


Instagram often takes bold steps to stay competitive with platforms like TikTok and Facebook. Their goal is to keep users engaged with fresh and dynamic content. However, we must ask ourselves—at what cost?


This sudden update seems like an ongoing experiment. Instagram may be testing various layouts among different user groups to collect data on engagement patterns. However, it’s frustrating to feel like a participant in an uninvited experiment. Users want to be engaged, not overwhelmed.


According to data, 60% of users prefer a consistent visual experience on Instagram. The feedback now seems clear: many users miss the beauty of the original square posts.


Can You Reverse It?


Now, the burning question—can you switch back to the original format? Unfortunately, the answer is no. Currently, Instagram has not provided options to revert to the classic layout.


However, there are ways to make your experience more enjoyable:


  1. Update Your App: Ensure your Instagram app is current as outdated versions may cause glitches in layout.


  2. Clear Cache: If you’re up for it, clearing the app cache can enhance performance and possibly fix layout issues.


  3. Provide Feedback: Your opinion matters. Use Instagram’s feedback feature to express your thoughts on the new format. The more users provide input, the more likely Instagram will reconsider its changes.


  4. Embrace It: Though it feels daunting, try adapting to the new layout. Some types of content may flourish under this structure. Experiment and discover what resonates.


High angle view of a smartphone with Instagram open and displaying vibrant images
An example of adjusting to Instagram's new layout with colorful images.

Moving Forward


Instagram’s new layout has indeed thrown many users for a loop, leaving feelings of dismay and confusion. While the longer format may work for certain content, its chaotic appearance is proving challenging for both influencers and casual users.


As we navigate this change, it’s essential to remain open-minded and seek new creative opportunities. Despite initial frustrations, this layout could spark a fresh wave of innovative content. Only time will tell if Instagram will listen to its community and evolve in a way that values both aesthetics and user experience.


Stay engaged and keep voicing your opinions. The digital landscape is always shifting, and Instagram might have more surprises waiting just around the corner!

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